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The world's most popular destination
Heathrow
Heathrow has 246 destinations, but to get to them you have to go through Heathrow first, arguably making it the best destination of all. This campaign aims to make Britons pick Heathrow over other London airports, because if people from all over the world are choosing to come to Heathrow, why aren't you? It's right on your door step!
Posters
The campaign is a comedic one that spoofs tourism, treating Heathrow like any other holiday destination. The posters feature some of the fake reviews posted on Heathrow's new TripAdvisor page, playing into the idea that it is its own destination.
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