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Poison never tasted so good
NHS: Anti-vaping
Young people still underestimate the risks of vaping because companies use artificial flavours to make it more appealing and seem harmless. However, those added artificial flavourings can cause just as much harm as the act of vaping does, so the NHS wants to raise awareness about it.
Posters
Guerrilla
Stickers are placed on food items correlating to vape flavours in supermarkets across the UK, transforming everyday objects into promotional material.
Social media
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